Behind the Design

Celebrate 50 years of Hōkūleʻa with our special edition collaboration honoring exploration, connection, and culture, featuring original designs and a 5% giveback to the Polynesian Voyaging Society.

Word on the Street

In a recent Instagram story to her 55 million followers, Hailey Bieber shared a roundup of the pregnancy and postpartum essentials she "couldn’t live without." One of her top picks? A set from ALOHA Collection in our Rose Gold Day Palms print.

Talk Story

Tips & Tricks

The best beach days feel effortless and fun—and having the right essentials on hand helps make that happen. From Splash-Proof pouches to beach totes, ALOHA Collection has everything you need for a stylish, hassle-free beach day.

Tips & Tricks

The best beach days feel effortless and fun—and having the right essentials on hand helps make that happen. From Splash-Proof pouches to beach totes, ALOHA Collection has everything you need for a stylish, hassle-free beach day.

Behind the Design

We recently partnered with Chelsea Yamase, a Kauaʻi native and ALOHA ambassador, to create a special-edition Shibori Collection. 1 Hotel Hanalei Bay graciously welcomed us to host a gathering with Chelsea and her community.

behind the design

Take flight with our Hawaiian Airlines Collaboration.

Word On The Street

Ten years ago, fate (aka Craigslist) brought two friends together. Five years ago, a twist of fate brought them back together again. Rachael, broken (literally broken foot and broke from not being able to fly), and Heather who found herself in a volatile real estate market, were both dreaming of something bigger.

Tips & Tricks

Your suitcase will never be the same once you go Splash-Proof! Packing is an art form for our team at ALOHA Collection (some may call it an obsession). Whatever you call it, we've got it down to a science, and we're sharing our fool-proof tactics and magic tricks on how to pack the perfect carry-on suitcase with our Splash-Proof travel pouches.

Travel Guides

O'ahu is our second home, and no trip to the island would be complete without a few days spent hanging out in the heart of the South Shore. If O'ahu is "The Gathering Place," then Waikiki is where everyone comes to gather, literally.

Behind The Design

As travelers, creatives, designers, and water women, we look at the world in a unique way, and for the first time, we're taking you behind the scenes to reveal the stories, real-life adventures, and influences that have inspired our collections along the way.

Word On The Street

It's no secret; travel is in the DNA of ALOHA Collection. We've built a team of like-minded travelers who share this passion and often find ourselves flying for business and pleasure together. With travel seemingly always on the horizon, it's no surprise that seat choice is a hot topic in the office— window or aisle—?

Tips & Tricks

We're kicking off the holidays with our ALOHA Collection Gift Guide! Find the perfect holiday gift idea for everyone on your list - from your fitness-obsessed friend, yoga-loving mom, stylish fashionista, tough to shop for man, surfer, and more, we’ve got you covered.

Travel Guides

You may be familiar with our Coco Palms Collection, but did you know Heather's hometown on Kauaʻi inspired it? Growing up on the Eastside of Kauaʻi, also known as the 'Coconut Coast' due to the area's beautiful coconut groves, coco palms became synonymous with home.

Travel Guides

It’s no secret that Team ALOHA loves a resort, so when our friends at Baker’s Cay invited us to do a photoshoot at their Key Largo property, we jumped at the chance to kick off the new year with a little work/play trip down to the Keys!

Style Your ALOHA

ay ALOHA to our friend and style blogger Jacqueline Greve (@stylehawking). She’s sharing her go-to tips on how to create an effortless day-to-night look with our classic black and white Pinstripe Collection.

Tips & Tricks

You can use your ALOHA Collection wet-dry bags for more than just the beach. Here are 15 creative ways to use them that don’t involve a beach bag. Whether you're looking to streamline your suitcase, minimize clutter, or protect your tech, we have a Splash-Proof solution for you!

Tips & Tricks

The ALOHA team is scattered all around the country. From Big Island, to Kauaʻi, to California and beyond! Since travel is in our DNA, working on the road is a given.

Behind the Design

As both a friend of ALOHA Collection and a Mizu Ambassador, Skye drew the hibiscus artwork that brought our new Mizu x ALOHA Collection Travel Set to life.

Tips & Tricks

You bought a pareo, so now what? Wearing a pareo is a tradition shared around the world. In Samoa a pareo is called a lavalava, in Papua New Guinea a lap-lap, in Bali a sarong, in Brazil a canga, and throughout the Cook Islands a pāreu or pareo. There are dozens of ways to tie a pareo.

Word On The Street

We were given the opportunity to Share the ALOHA in a special way. We are lucky enough to be able to support frontline workers by gifting over 5,000 bags to individual nurses, doctors, and first responders across the country.

Word On The Street

This year, sadly, our Italian Holiday plans got postponed. We are releasing our Limoncello and Capri prints again to remind us to plan our trips - and also as a way of giving back. 10% of sales from these prints will go back to Italy.

Behind the Design

We're taking you behind the scenes of our latest Big Island shoot with our friends Tara Rock and Nani Welch Keliʻihoʻomalu.