our 5% giveback
MĀLAMA ʻĀINA
Mālama ʻāina means to take care of the land. Every year we donate 5% of profits to Hawaiʻi-based conservation organizations as a way of giving back to the community and to help preserve the cultural heritage and natural beauty of our home.
Our Mālama ʻĀina giveback is evolving! In order to increase our impact we're excited to introduce our NEW Hōkūpaʻa Foundation! The Hōkūpaʻa Foundation is a private, non-profit 501 (c)(3) established to provide grants and financial support to Hawaiʻi-based nonprofit organizations whose missions include mālama ʻāina, perpetuation of Hawaiian cultural practices, environmental education, and community well-being.
Launching 5.15. Stay tuned for more updates on the way!
OUR 5% GIVEBACK
As a company founded by two Native Hawaiian women, giving back is important to us. Since launching our Mālama ʻĀina giveback, we've proudly supported dozens of grassroots conservation projects across the Hawaiian islands.
OUR 5% GIVEBACK
As a company founded by two Native Hawaiian women, giving back is important to us. Since launching our Mālama ʻĀina giveback, we've proudly supported dozens of grassroots conservation projects across the Hawaiian islands.
RECENT EFFORTS
In the wake of the 2023 Maui fires, we hand-delivered care kits and provided essential bags to local organizations for immediate relief. Through our Mālama Maui Matched donation program, our ALOHA ʻOHANA came together, both locally and globally, raising over $300,000 for Maui relief efforts! We remain committed to sustained long-term efforts through donation matches and special collections.
RECENT EFFORTS
In the wake of the 2023 Maui fires, we hand-delivered care kits and provided essential bags to local organizations for immediate relief. Through our Mālama Maui Matched donation program, our ALOHA ʻOHANA came together, both locally and globally, raising over $300,000 for Maui relief efforts! We remain committed to sustained long-term efforts through donation matches and special collections.
MAHALO FOR YOUR SUPPORT