Our Story
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Travel is our inspiration, the beach is our home.

VISION: To build an International 'Ohana, one bag at a time.

MISSION: To encourage travel, adventure, healthy & active lifestyles, and to share ALOHA.

Journey Through Time

2013
2013
Used initial $4000 towards logo, website, trademark and samples
2014
2014
Raised $6147 on Kickstarter, spent $2000 of it on Magic Tradeshow, Heather takes her first international flight
2015
2015
Launched the Coco Palms print which put us on the map in Hawaiʻi and remains our #1 best selling beach bag
2016
2016
Quit our day jobs, hired our first employee, and booked it to Europe for 2 months
2017
2017
25,000 bags showed up on our doorstep and we decided to get a warehouse
2018
2018
Traveled light and worked from: Greece, Italy, China, Japan, Indonesia, Taiwan, Australia, Tulum, Miami, NYC, Hawaiʻi, New Zealand
2019
2019
20 employees and counting
2021
2021
Still self-funded and dreaming big
2022
2022
Opened our first Flagship store in Waikīkī
2023
2023
Added new innovative bag designs to the lineup and opened new doors.
2024
2024
Celebrating 10 years of ALOHA by launching NYLON!
2024
2024
Hired First CEO Lynna Barnard
2025
2025
First Big Show
2025
2025
Launched our first-ever series,Bag Ladies
Watch Here
2025
2025
Introduced our first diaper bag, Le Bébé!
Shop Le Bébé
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Meet The Founders
ALOHA Collection isn't just about travel bags, it's about the journeys they inspire. Founded in 2014 by Rachael Leinaʻala Soares, a flight attendant, and Heather Aiu, a Kauaʻi native, the brand began with a shared dream, a single bag, and a Kickstarter campaign. From roommates to best friends and thriving business partners, Heather and Rachael's journey is a true match made in paradise. Their diverse backgrounds and shared passions for travel, adventure, and the ocean fueled the creation of ALOHA Collection in 2014. Celebrating a decade together, they've not only expanded into a globally known brand but they've also built an international ʻohana–one bag, one smile, one person at a time.
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BAG LADIES
Join co-founders Heather & Rachael, aka the “Bag Ladies", in their new series as they take you behind the scenes of ALOHA Collection. From humble beginnings to building a globally recognized brand, hear how two friends, one vision, and a little Splash-Proof pouch grew into something much bigger—an international 'ohana. Get ready to follow along with the Bag Ladies as they unpack it all!
WATCH NOW
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Our Bags

At ALOHA Collection, we design bags that are more than just accessories; they're your trusted companions for every adventure, from the journey itself to the final destination. Whether you're heading to the beach, jet-setting around the globe, or simply navigating daily life, we've got a bag for that! Our collection features both our Original Splash-Proof options and Keep It Light Nylon designs, ensuring your gear stays organized and protected while you’re on the go.


Travel light, pack it right, and focus on creating lasting memories

- we've got the bags that get you there.

Sig Zane
mālama ʻāina
our 5% Giveback
In Hawaiian, mālama ʻāina means to take care of the land. We donate 5% of profits to Hawaiʻi-based conservation organizations annually as a way of giving back to the community and to help preserve the cultural heritage and natural beauty of our home.
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