House of ALOHA | Tara Rock | ALOHA Collection

Tara Rock

Hawai’i Island.

Photographer & Creative

Tara Rock, based on Hawaiʻi Island, is a phenomenal global photographer and creative, breaking all the rules. Despite the demands of mom-life, her artistic vision and storytelling through photography add bursts of color to the vibrant cultural tapestry of the islands and beyond.

Hawai’i Island.

Photographer & Creative

Q & A With Tara

Small Pouch, Pickleball Set, Hapa Pareo, Duffle, Crossbody.

(Prints: Mini pouch monochrome olive, small pouch monstera, small pouch monochrome olive, mid pouch jaguar, mid pouch monochrome olive, max pouch flor, pickleball set, hapa pareo, duffle pape’ete, crossbody monochrome olive).

I'm a photographer and have terrible eyesight (and my eyes are too sensitive for contacts) Thank god for autofocus! But if you think I’m snubbing you, I’m probably not, I just can’t see! It’s terrible for my social life.

Creating a sense of community and being authentic. When I first started working with ALOHA Collection, the one thing that stood out to me was how humble, generous, and authentic Rachael and Heather are. Now that I am a part of House of ALOHA, I want to represent their spirit and brand in the same way.

The pouches are constantly keeping me organized. The Small Pouch keeps my sunscreen in one place, the MAX holds all of the baby wipes, extra Pull-Ups and pairs of kid clothes. Not to mention, I have just about every sized pouch keeping all of my random camera gear organized.

I always try to find accommodations that have a washer/dryer so I can bring less clothes and do laundry (especially if I’m staying somewhere for more than a few days.) And if I know I'm traveling somewhere with good shopping, I always pack less so I'm forced to buy whatever it is that I left behind (aw, shucks!).

TARA ABROAD

Aloha Abroad

Follow Along With Us @alohacollection

JOIN THE COMMUNITY

Are you passionate about the ALOHA lifestyle? We invite artists, athletes, aviation professionals, community leaders, content creators, and first responders to apply to our House of ALOHA Community program.

Members receive a 40% discount online and in ALOHA Collection stores.

*Exclusions apply

JOIN THE COMMUNITY

Members receive a 40% discount online and in ALOHA Collection stores.

*Exclusions apply

Apply Now