Nothing says ALOHA like a trucker hat. Go for a surf or seek some shade with this fan fave!

Color

Trucker Hat | ALOHA Logo

Dune

This limited edition lightweight umbrella will keep you dry as you go from point A to point B and pairs perfectly with our lineup of Splash-Proof bags.

This limited edition lightweight umbrella will keep you dry as you go from point A to point B and pairs perfectly with our lineup of Splash-Proof bags.

Umbrella | Laule'a

Creme on Dune

Packable, stylish, and resort-ready luxury you can pack on vacation. Enjoy poolside lounging or après-sun relaxation in ultimate comfort. Features front pockets and an adjustable belt. Lounge in style with this knee length daily dose of spa day bliss.

Vacation Robe | Riviera

Husk

Adventure-Ready Chills: The Packable Cooler. This lightweight, portable cooler keeps drinks and snacks perfectly chilled for any escapade. The adjustable strap offers comfortable carrying, or grab the handles for on-the-go convenience. Handy pockets keep essentials organized, making this insulated cooler your perfect partner for beach days, vacations, and all your fun-filled activities. Keep the good times flowing and the refreshments cold – wherever you roam!

Packable Cooler | Holomua

Tropical on Orchid

Adventure-Ready Chills: The Packable Cooler. This lightweight, portable cooler keeps drinks and snacks perfectly chilled for any escapade. The adjustable strap offers comfortable carrying, or grab the handles for on-the-go convenience. Handy pockets keep essentials organized, making this insulated cooler your perfect partner for beach days, vacations, and all your fun-filled activities. Keep the good times flowing and the refreshments cold – wherever you roam!

Packable Cooler | Laule'a

Sand on Black

Packable Cooler | Hana Hou

ʻUlu on Seaweed

Designed for lightweight portability, this insulated carry-on cooler tote ensures your beverages and ice stay chilled on every excursion, whether it's a road trip, beach day, or boat cruise. With oversized padded carry straps for added comfort, it can easily double as a carry-on inflight, making you the MVP on any trip with friends looking to have a good time when a cold one calls.

Carry-On Cooler Tote | Vintage ALOHA Logo

Lauleʻa, Hawaiian for peace, happiness, and friendship, isn't just a word. It's a feeling that washes over you like a summer wave. Imagine the warm sun on your skin, the sound of laughter with friends, the taste of a refreshing drink – Lauleʻa captures all these carefree summer feelings in a bold, modern print. This isn't just a design, it's a mood booster guaranteed to bring a smile and a touch of paradise wherever you go.

Hapa Pareo | Laule'a

Current on Navy

This lightweight pareo is your summer must-have. Transform your look from poolside chic to beachside bombshell in seconds. Wrap it, tie it, or drape it for a chic cover-up, breezy dress, or stylish sarong. Bonus! This multitasker doubles as a beach blanket, airplane scarf, or picnic essential. Choose your perfect color and add summer flair to your wardrobe.

Pareo | Ohi'a Lehua

Cosmo

Pareo | Palapalai

Navy

Pareo season is back, and we're celebrating with the Limited-Edition Holomua Pareo. This luxuriously soft, 100% cotton wrap drapes beautifully, transforming into a stylish beach cover-up, a poolside wrap, or even a breezy dress for a quick change. Featuring our vibrant anniversary print, it's a versatile must-have for soaking up the sun in style.

Pareo season is back, and we're celebrating with the Limited-Edition Holomua Pareo. This luxuriously soft, 100% cotton wrap drapes beautifully, transforming into a stylish beach cover-up, a poolside wrap, or even a breezy dress for a quick change. Featuring our vibrant anniversary print, it's a versatile must-have for soaking up the sun in style.

Pareo | Holomua

Get ready to celebrate a decade of ALOHA! "Holomua," meaning "to go or move forward,.” Featuring a playful Ulu design, symbolizing growth and prosperity, Holomua is your invitation to move forward with style and spirit.

To-Go Tumbler | Holomua

Orchid

Celebrate 10 Years of ALOHA and dominate the court with the Limited-Edition Holomua Pickleball Paddle! This performance-driven paddle brings beach-inspired fun and style to your game. Featuring a high-performance design and the celebratory Holomua print, it's the perfect way to mark ALOHA's decade of bringing good vibes to every adventure.

Celebrate 10 Years of ALOHA and dominate the court with the Limited-Edition Holomua Pickleball Paddle! This performance-driven paddle brings beach-inspired fun and style to your game. Featuring a high-performance design and the celebratory Holomua print, it's the perfect way to mark ALOHA's decade of bringing good vibes to every adventure.

Pickleball Paddle | Holomua

Celebrate 10 Years of ALOHA and dominate the court with the Limited-Edition Holomua Pickleball Paddle! This performance-driven paddle brings beach-inspired fun and style to your game. Featuring a high-performance design and the celebratory Holomua print, it's the perfect way to mark ALOHA's decade of bringing good vibes to every adventure.

Black on Olive

Celebrate ALOHA's 10th anniversary in style with the Limited-Edition Holomua Pocket Tee! This comfy tee features soft, 100% cotton for all-day comfort, a pocket with the commemorative 10th-anniversary logo, and the vibrant Holomua print. It's the perfect way to represent your ALOHA love and island spirit wherever you go.

Celebrate ALOHA's 10th anniversary in style with the Limited-Edition Holomua Pocket Tee! This comfy tee features soft, 100% cotton for all-day comfort, a pocket with the commemorative 10th-anniversary logo, and the vibrant Holomua print. It's the perfect way to represent your ALOHA love and island spirit wherever you go.

Size

Pocket Tee | Holomua

Natural / S

Natural / M

Natural / L

Natural / XL

Natural / XXL

This cute little clip-on pouch keeps small essentials close at hand while adding a pop of Splash-Proof fun on the fly! Attach it to your keys or favorite your bag while running errands, hitting the gym, or hanging at the beach.

Cutie | Pape'ete

Pape'ete

Cutie | Le Voyageur

Neon Moon on Navy

This cute little clip-on pouch keeps small essentials close at hand while adding a pop of Splash-Proof fun on the fly! Attach it to your keys or favorite your bag while running errands, hitting the gym, or hanging at the beach.

Cutie | Mo'orea

Bellini on Olive

This cute little clip-on pouch keeps small essentials close at hand while adding a pop of Splash-Proof fun on the fly! Attach it to your keys or favorite your bag while running errands, hitting the gym, or hanging at the beach.<meta charset="utf-8">

Cutie | Checkmate

Lula on Orchid

Cutie | Kalapana

Kalapana

Gear up for sunset sessions and morning paddleouts this summer with our Surf Club Tee. Crafted from 100% cotton, it's your go-to for beach days and beyond. With our Surf Club logo on the front, it's the perfect summer uniform for embracing those laid-back moments by the waves.

Gear up for sunset sessions and morning paddleouts this summer with our Surf Club Tee. Crafted from 100% cotton, it's your go-to for beach days and beyond. With our Surf Club logo on the front, it's the perfect summer uniform for embracing those laid-back moments by the waves.

Surf Club Tee | Surf Club

Night / S

Night / M

Night / L

Night / XL

Night / XXL

Gear up for sunset sessions and morning paddleouts this summer with our Surf Club Tee. Crafted from 100% cotton, it's your go-to for beach days and beyond. With our Surf Club logo on the front, it's the perfect summer uniform for embracing those laid-back moments by the waves.

Inspired by our favorite surfing beach, this tee shares our love for Waikīkī's iconic waves, from Pops to Queens, Rockpiles to Kaisers, and Canoes! Crafted from 100% cotton, it's perfect for beach day hangs. Featuring the iconic Surf Waikīkī logo on the front pocket and a stylish print on the back, it's your go-to for hanging ten or just soaking up the sun.

Inspired by our favorite surfing beach, this tee shares our love for Waikīkī's iconic waves, from Pops to Queens, Rockpiles to Kaisers, and Canoes! Crafted from 100% cotton, it's perfect for beach day hangs. Featuring the iconic Surf Waikīkī logo on the front pocket and a stylish print on the back, it's your go-to for hanging ten or just soaking up the sun.

Pocket Tee | Surf Waikiki

Natural / S/M

Natural / M/L

Natural / L/XL

Apparel + Accessories

Go beyond the beach with ALOHA Collection apparel and accessories! Our neoprene Coldies, trucker hats, travel mugs, and apparel are ready for adventures, on and off the beach.

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Collection

Discover stylish & practical everyday essentials: apparel, hats, Coldies, and more from ALOHA Collection