Say Ia ora na to our Purau print, co-created with Tahitian mom, surfer, and producer Hinatea Boosie
Half Media image
Meet Hinatea
A mom, surfer, producer, homestay host, and longtime friend of the ALOHA ‘ohana. Rooted in her culture and a natural gift for sharing aloha, she embodies everything we stand for. Whenever we visit Tahiti, Hinatea welcomes us like family. This collaboration celebrates our friendship, and the aloha spirit that connects us all.
chelsea yamase footer hero image
Inspired by Tahiti’s Purau flower, which transforms from yellow to deep red and purple as it journeys from river to sea, this collection honors Tahiti's natural beauty and Hinatea’s connection to her island home.