A nod to vintage Hawaiiana, this design will keep your bikinis, belongings, and beach days Splash-Proof and your island dreams alive with the magic of Hawai'i.

A nod to vintage Hawaiiana, this design will keep your bikinis, belongings, and beach days Splash-Proof and your island dreams alive with the magic of Hawai'i.

Color

Holo Holo | Big Island Hibiscus

White on Navy

We took the intricate vintage patterns of the classic muʻumuʻu and added vibrant pop colors from the 60s!

Holo Holo | Tutu

Lilac on Navy

Transport yourself to the magical shores of Mo'orea, nestled in the heart of French Polynesia. Vibrant hibiscus flowers, a symbol of Polynesian beauty, bloom around you. That's the island escape captured in our Mo’orea print.

Transport yourself to the magical shores of Mo'orea, nestled in the heart of French Polynesia. Vibrant hibiscus flowers, a symbol of Polynesian beauty, bloom around you. That's the island escape captured in our Mo’orea print.

Holo Holo | Mo'orea

Navy

Bellini on Olive

Get ready to celebrate a decade of ALOHA! "Holomua," meaning "to go or move forward,.” Featuring a playful Ulu design, symbolizing growth and prosperity, Holomua is your invitation to move forward with style and spirit.

Get ready to celebrate a decade of ALOHA! "Holomua," meaning "to go or move forward,.” Featuring a playful Ulu design, symbolizing growth and prosperity, Holomua is your invitation to move forward with style and spirit.

Holo Holo | Holomua

Tropical on Orchid

This gorgeous design brings together Tahitian fabrics and Jaipur's artistic block-printing, creating a bold and tropical look that effortlessly transforms your style from the streets to the beach!

Holo Holo | Papeʻete by Samudra

Neon Moon on Navy

Introducing our Pekelo Print Collection, a modern twist on classic aloha shirts. Inspired by the reverse aloha shirt concept from the early 1960s, these bags reveal vibrant prints with richer colors on the inside. The rubber label, reminiscent of vintage shirt tags, features Aloha script and Diamond Head for a touch of nostalgia. Named after our designer, Peter, "Pekelo" is a portal to island time, where tradition and laid-back island living come together.

Introducing our Pekelo Print Collection, a modern twist on classic aloha shirts. Inspired by the reverse aloha shirt concept from the early 1960s, these bags reveal vibrant prints with richer colors on the inside. The rubber label, reminiscent of vintage shirt tags, features Aloha script and Diamond Head for a touch of nostalgia. Named after our designer, Peter, "Pekelo" is a portal to island time, where tradition and laid-back island living come together.

Holo Holo | Pekelo

Vintage Blue

Whether you're trekking through the jungle or looking for a fall classic, this Monstera print is a fan favorite!

Holo Holo | Monstera

Seaweed

Lazy afternoons spent under palm shadows inspired our Day Palms print. Let it take you back to watching the leaves dance under the warm Cabo sun.

Holo Holo | Day Palms

Rose Gold

Welcome to Cardiff-by-the-Sea, our second home along the beautiful California coast! Our Seaside print was named after this laid-back, small town that is home to one of our favorite surf breaks, Seaside Reef!

Holo Holo | Seaside

White on LeMU Blue

Forged in Hawaii, With Love From Paradise (WLFP) is the essential fitness collection for the girl who leads an active life but doesn’t want to compromise her fashion sense. Our WLFP x ALOHA Collection collaboration is the perfect fit whether you are heading from workout to weekend or beach to bar.

Holo Holo | With Love From Paradise - Back

Holo Holo | With Love From Paradise - Front 1

Holo Holo | With Love From Paradise - Back ext.

Holo Holo | With Love From Paradise - Front

Holo Holo | With Love From Paradise - Front ext.

Holo Holo | With Love From Paradise - Back ext. 1

Holo Holo | With Love From Paradise

With Love From Paradise

In the language of flowers, the Bird of Paradise represents optimism towards the future. Pack your bags and head for good views and good vibes!

Holo Holo | Painted Birds

Neutrals

Our Samudra x ALOHA Collection 'Kalapana' print was inspired by the spirit of the Big Island of Hawaiʻi. Here on Big Island, time stands still.

Holo Holo | Kalapana by Samudra

Kalapana

Designed with the modern, feminine traveler in mind, our “Le Soleil Français” Collection (The French Sun Collection) is versatile and ready for any adventure under the sun.

Holo Holo | Soleil

Soleil

When you purchase from our Mālama Maui Collection, 100% of proceeds from this collection will go to Help Maui Rise, a grassroots organization that channels funds directly into the hands of impacted families. Join us in helping our Maui ʻohana!

When you purchase from our Mālama Maui Collection, 100% of proceeds from this collection will go to Help Maui Rise, a grassroots organization that channels funds directly into the hands of impacted families. Join us in helping our Maui ʻohana!

Holo Holo | Mālama Maui

Limu on Olive

Holo Holos

Looking for a bag you can put your entire life into? We've got you covered with our Holo Holo. This multi-functional tote features an open-top design for easy access and is reversible, so it's like having two bags in one! Grab all your stuff and Holo Holo!